Actually, the ad making out-of-shape white men look foolish was the most honest beer ad I've ever seen. I can remember when beer ads featured superbly fit people who looked like they rarely, if ever drank beer. Also, when a couple of ordinary looking guys popped open their beers, a bunch of beautiful young women appeared. For me, drinking was more likely to make women vanish. But the new ad depicts men acting like drunk men act, i.e. stumbling and spilling food, being unable to balance in a hammock, making the women tote the keg.

Expand full comment